Made with real pineapple juice
100% pure blanco tequila
Naturally sweetened with cane sugar
Non-carbonated, filtered water
Shake gently before opening
Pinazul is a premium spirits-based ready-to-drink cocktail built for the modern social drinker. Sleek, confident, and vibrant, Pinazul combines the taste of real tequila with the tropical refreshment of pineapple — a drink made for nights out, patios, and celebrations.
Part of the scene, not marketing at it. From Bellwoods to Ossington, taco pop-ups to rooftop parties — Pinazul shows up where you are, not where the ads tell you to be.
A weekly 15-second short starring our quirky, relatable mascots dropped into iconic Toronto moments — lining up outside Cherry’s High Dive, sprawling in Trinity Bellwoods, or catching a water taxi to the Island. Real live-action B-roll blends with animated characters and witty voiceovers, turning everyday Toronto experiences into shareable brand stories. This is the inspiration for the series.
Why it works: Combines local relatability with a distinctive brand style, making the content instantly recognizable and highly shareable. The blend of real Toronto settings and animated characters creates a fun visual hook that stands out in busy social feeds.
From handing out ice-cold cans in Trinity Bellwoods to spinning tequila-pineapple snow cones at Hanlan’s Beach, we’ll pop up in the city’s favourite playgrounds all season. Patio takeovers, taco festival pop-ups, or surprise cooler drops at rec-league after-parties — our presence will be tasted, shared, and remembered.
Why it works: Brings the brand into the real-life spaces our audience already loves, creating in-person connections that translate into social sharing. Surprise-and-delight activations build buzz and FOMO, encouraging people to seek out the product afterward.
Curated PR kits for hand-picked micro-influencers whose followers match our scene. Each kit is a mini Pinazul moment — product, exclusive merch, and unexpected extras that beg to be shared. Every unboxing becomes a story, every story sparks curiosity, every curiosity becomes a first sip.
Why it works: Targets niche audiences with higher trust and engagement. The unboxing experience fuels organic social content, giving us authentic endorsements that resonate more than traditional ads.
We’ll recruit multiple students from each target campus to join the Pinazul Ambassador Program. These ambassadors will be stocked with product and exclusive merch to host unforgettable Pinazul parties at their frats, student houses, and campus events — making the brand part of their social fabric.
Beyond the party scene, ambassadors will be trained and equipped to approach local bars, clubs, and restaurants with the Pinazul pitch. If they successfully convert a venue into a vendor, they’ll earn a share of that location’s Pinazul revenue for a full year — turning every ambassador into both a hype leader and a motivated sales partner.
Why it works: Taps into concentrated social networks with high word-of-mouth potential. Ambassadors become on-the-ground hype leaders, ensuring Pinazul is present in the most influential student events and nightlife venues.
We’ll run simple, high-engagement campaigns on Instagram and TikTok designed to grow our audience fast. Users enter by liking, commenting, and following our account, with prizes awarded to randomly selected participants. Prizes will range from Pinazul merch and event tickets to full party starter kits, keeping incentives fresh and worth sharing. These quick-hit campaigns will keep engagement high and continuously funnel new eyes into the brand.
Why it works: Quick-hit campaigns boost follower count and algorithm engagement, keeping our content in more feeds. Prizes tied to the brand create a reward loop that drives ongoing participation.
Encourage fans to create and share their own Pinazul moments — from their most creative cocktail remix to rooftop cheers videos — using a branded hashtag. Highlight the best submissions weekly on Pinazul’s social channels, turning customers into co-creators and brand advocates.
Why it works: Turns customers into co-creators, expanding reach through their personal networks. UGC is perceived as more authentic and relatable than brand-only content, increasing engagement and trust.
Short, casual videos showing the making of Pinazul — from tequila sourcing to canning day to Chelsea sketching design concepts. This gives the audience an “insider” connection to the brand and makes it feel authentic, not just marketed.
Why it works: Humanizes the brand and builds a sense of insider access. Transparency about the process and people behind Pinazul reinforces quality and authenticity, strengthening long-term loyalty.
24-34
Split male/female, with slightly stronger pull toward women (tequila popularity skews female in RTDs right now).
$55K–$90K (mid-career professionals, disposable income for nights out).
- Lives downtown or in trendy neighbourhoods (Queen West, Ossington, Kensington, Leslieville).
- Spends on experiences — live music, art shows, festivals, pop-up events.
- Drinks socially 2–4 nights/week.
- Follows nightlife trends through Instagram, TikTok, and word-of-mouth.
Packaging appeal, taste, social proof (“I saw it at ___”), peer recommendations.
27–40
Balanced, possibly skew male for “hosting” occasions.
$70K–$120K (professionals, dual-income households).
- Lives just outside core but visits city for events/weekends.
- Likes to stock “cool” drinks for parties, BBQs, and cottage trips.
- Seeks out premium options that signal taste without looking pretentious.
Seen in the city first, then finds it at LCBO or hears about it via friends in the city.
22–35
Socially active, music and food enthusiasts, looking for Instagram-worthy moments.
- TacoFest Toronto
- Island parties (Hanlan’s Point, Centre Island gatherings)
- Cultural street festivals (Taste of Little Italy, OssFest)
Open to discovery, primed for impulse purchases, enjoys novelty but values quality. They’re there to eat, drink, dance, and be seen.
- Premium look = photogenic for social media.
- Tequila is festival-friendly — associated with celebration.
- Non-fizzy = easier to drink in hot, active environments.
24–38
Semi-active, social-first sports participants. They join for the after-game patio beers as much as the game itself.
- Beaches volleyball leagues
- Trinity Bellwoods softball crews
- Riverdale Park soccer leagues
- Dodgeball and ultimate frisbee groups
Bond over post-game drinks, casual competitiveness, loyal to “their” spot for post-game hangs. They’re habit-driven — if your brand gets into their go-to bar or is part of their league sponsorship, you’ve got repeat exposure.
- Non-bloating for post-activity.
- Premium yet casual — it looks cooler than beer but drinks as easy as one.
- Fits the team ritual mentality (shared round after a game).
Lock in 15–30 high-profile venue accounts, seed product with 150 targeted micro influencers, and throw a launch party people will talk about all year.
Leverage sales momentum to secure LCBO placement and support it with on-premise activations and targeted PR.
Add sugar-free / no-sugar-added options and introduce additional permanent flavours to grow market share and consumer choice.
